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We all see Guarantees like this: “10-30k Guaranteed plays on 5 Playlists for $75 – Grow Your Audience Music Career?” If you message these guys, they will offer you a slew of screen shots/paid testimonials from delighted clients, some of whom will be extremely popular with 100k+ or 200k+ playlist followers.

Spotify's algorithm combines the most effective strategies employed by other streaming music providers to build a very effective discovery engine. The algorithm continuously observes the listener's music history and deduces the cause behind it.

Spotify has now reached 158 million paying customers. The music streaming leader grew in Q1 - 3% in total customers over Q4, 2% in paying customers over Q4 and 21% year over year. Revenue grew 16%. Spotify projects it will reach beyond 162 million paying users soon, despite the recently announced price increases in the US, UK and Europe - $1 increase for US Family customers, £1 increase for UK…

Spotify already offers a ton of recommendations based on your listening preferences but if that’s still not enough then you can check out the new playlists.

Your song must be released and live on Spotify before the morning of your campaign start date or earlier. This means the earliest date you should select is the day of your release.

Spotify is currently testing a sponsored recommendations features which allows artists to pay to get their releases in front of users